Today we’re talking about press releases. Even if you don’t usually work with press releases, either pitching or catching, you may someday have to. And keep in mind, this information also works for so many other aspects of written communication.
In any case, press releases are a huge reality of life, when many people have to market themselves, or market who they work for. Ever wonder why your release doesn’t get the attention it deserves? Ever wonder what should be in a good one? Want to know how to make the person getting it love you, not hate you?
I can help you with that.